Hui
San
Strategic thinking
Conceptual design
Brand Identity
Video Editing
Creative Campaign
Drive. Create. Connect.
Brand Visual Identity Enhancement
Collaborating with Global Brand team to elevate our current Brand Identity, ensuring
its ongoing maintenance and evolution in alignment with current trends.
Video editing
Creating a compelling corporate video for the business to enhance success and share updates.
Regional CEO Quaterly Updates
Acceleration Tips
Project Management
Diageo
Plan W – Empower Women
Plan W is Diageo’s community investment strategy in Asia Pacific, designed to empower women through education. The goal is to empower two million women across 17 Asia Pacific countries.
adidas
Climacool
The adidas Climacool provide immersive soundtracks, transforming ordinary runs into thrilling adventures. Runners could download missions, plug in their headphones, and explore new, uncharted routes while they ran.
adidas
Winter Warmer
Launching winter wear in Korea with a creative twist by arranging jackets to resemble snowflakes.
Heineken
Textured Can
Introducing Heineken's Tactile Can in Singapore: exceptional taste meets an immersive touch experience. Our Heineken Touch Maze leads consumers on a dark adventure to discover the refreshing brew. With playful print, 3D OOH posters, a website, and diverse collaterals, our campaign ignites buzz and excitement around the tactile can.
Outdoor Launch Event
Website
Johnnie Walker
Sign the Pact
Join Lewis Hamilton and two-time world champion Mika Hakkinen in signing the pledge to never drink and drive. This campaign was created to amplify Johnnie Walker's Responsible Drinking message globally.
Barclays Singapore Open
Game On
Picture a magical world where top golfers transform into powerful game characters, each with unique abilities. With creative flair, we bring these characters to life in a digital realm, crafting an imaginative adventure where golf becomes an epic journey beyond reality.
Heineken
Green Room
Minimalist technology – a sleek electronic sound characterised by simplicity, where less is indeed more. In the event, we crafted an 8-bit universe where every element from furniture to DJ decks and even the media invite, is composed of pixels.
Media Invites
Website
Pixel glasses
Heineken
T.G.I.M
Heineken turned Monday blues into the highlight of the week! This successful campaign aimed to change mindsets and behaviors during the most challenging day, resulting in a significant increase in in-bar sales.
Giveaway:
Monday Survival Kit
Activation:
Monday Butler
adidas
adizero Fast Arcade
To introduce the new range of adizero shoes, we developed an online game on the adidas Facebook page aimed at engaging Asian teenagers quickly and effectively. Upon game completion, participants received discounts to incentivise sales and purchases.
Facebook online game
Johnnie Walker
Explorer
Unveiling an exclusive range of whiskies available solely at Travel Retail outlets, like airports. Introducing unique sampling kits to enhance the consumer experience.
Audi
A6
The launch of the new Audi A6 featuring cutting-edge lightweight technology paired with an award-winning engine.
Press ad
Audi
A5
The debut of the new Audi A5 makes a bold impression—sharper, bolder, and better. It's a masterpiece of forward-thinking technology.
Sony Ericsson
Live with Walkman
Introducing the Android smartphone with Walkman, featuring star legends and rising talents in a duet showcasing the power of coming together. Imagine Michael Jackson meets Justin Bieber, Madonna meets Lady Gaga, and Steven Tyler meets Avril Lavigne.
Sony Ericsson
Music Marathon
An experiential truck traveling across different states: by day, it unfolds into a product experiential; by night, it transforms into a performance stage, hosting a non-stop 24-hour party.
Costa
Summer Coolers
A campaign tailored for the Chinese market employing a blended media strategy, integrating photo shoots and illustrations to showcase the lively, tropical cooler beverages and evoke a feeling of holiday bliss after consumption.
Costa
Fruit Coolers
Enhance the drinks by illustrating the flavors with adorable fruit characters, each representing a different drink variant.
UOB Lady’s card
It’s Always Lady’s First
UOB unveiled welcome packs for classic, platinum, and Solitaire cards along with OOH posters. We modernised the iconic rose image, adding a contemporary flair while changing the tagline to 'It's Always Lady's First,' yet retaining their famous sign-off, 'The Men Don't Get It'.
